Be connected.

Media Relations

Newsworthiness

Worth the headline.

Information about an entity enters the media with an editorial question: is it worth reporting? Relevance matters, both in the information itself and the media it is shared with.

Media Room

The work follows what the communication requires.

Media Networking

Developing long-term relationships with media, bloggers, KOLs, and influencers.

Media Outreach

Connecting with relevant media, bloggers, KOLs, and influencers for specific communication needs.

Press Conference

Planning and managing press conferences intended for media coverage.

Press Release

Developing official company releases and distributing them to relevant media and bloggers.

Media Monitoring

Monitoring published coverage and reporting on its news value, relevance, and sentiment.

People interacting within a dark architectural space formed by translucent panels

Those We Explore with

Different industries bring different perspectives, giving every collaboration its unique direction.

Look Inside

Be found.

Search Engine Optimization | SEO

Be citied.

Generative Engine Optimization | GEO

Be precise.

Answer Engine Optimization | AEO

Be ready.

Technical Search Optimization

Be authentic.

Content Marketing

Be distinct.

Branding

On the record.

Information becomes part of how the public understands an entity.

How does Vocasoft determine which media to approach?

We consider the information being communicated and which media are relevant to its subject and context.

What makes information relevant for media outreach?

It depends on what the information is about, why it matters at the time, and whether it is relevant to the media being approached.

What is the difference between Media Networking and Media Outreach?

Media Networking focuses on relationships built and maintained over time. Media Outreach focuses on reaching relevant media for a specific communication need.

Can Vocasoft work with bloggers, KOLs, and influencers as part of Media Relations?

Yes. We can work with bloggers, KOLs, and influencers when they are relevant to the communication and the audience it needs to reach.

Can Vocasoft handle a press release without a press conference?

Yes. A press release can be developed and distributed independently when the communication does not require a press conference.

What does Vocasoft handle for a press conference?

The scope can include planning, media invitations, attendance coordination, media materials, on-site coordination, and follow-up after the event.

Can Vocasoft distribute a press release to media and bloggers?

Yes. We can distribute press releases to relevant media and bloggers based on the subject and communication needs.

What does Vocasoft look at in Media Monitoring?

We monitor published coverage and review its relevance, news value, and sentiment as part of the reporting.